The Fresh Market: Planting the Seeds for Price Growth

• Posted by Greg Harmon
• on May 1st, 2014

The stock of The Fresh Market, $TFM, has looked not so fresh over the last 10 months. It lost nearly 55% of its value from the high on August 13, 2013. The whole sector has looked putrid, with Whole Foods Market, $WFM, its stock kind of big brother, losing over 27%. But the little brother looks to be rested and getting up off of the ground, planting the seeds for new growth. Take a look.

From the chart above the RSI and MACD had been diverging higher since mid February, giving a signal of a possible reversal. Over the last month price started to turn higher as well, confirming the signal. And just Wednesday it made a higher high, crossing the 100 day SMA for the first time since October 30th. It now offers a great reward to risk ratio against the rising trend support drawn or the 20 day SMA or 50 day SMA depending on your size and risk management process, with a target of at least the 41.45 area and possibly a gap fill.

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