Buy a Cup or an ETF of Coffee

• Posted by Greg Harmon
• on August 15th, 2014

What is better than that first cup of coffee in the morning. Coffee is literally the life blood of many Americans. I personally cannot think of doing anything until I have my first cup of strongly brewed Starbucks Sumatra each morning. So it is no surprise that the market for coffee is so closely followed. It is one of the chief commodities traded in the futures market and has an ETF ($JO) for the non-futures traders. Jeff Hirsch (Almanac Trader) noted Wednesday that seasonally this is a good time to own coffee for a short term trade. The chart below would agree.

The pattern in the chart is known as a 5-0 Harmonic pattern. And without a graduate level thesis explaining the ratios, the key is that CD retraced about half of BC and this gives a trade entry for a reversal higher after the moves from XA and AB. The pattern suggests buy when reverses at D with D as a stop. You may be in luck that it did not run higher fast but got caught at the 100 day SMA. So why not buy an ETF with your morning cup today?

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